DAFTAR ISI

ABSTRAK .................................................................................................................... i

KATA PENGANTAR ................................................................................................. ii

DAFTAR LAMPIRAN ...............................................................................................vi

DAFTAR ISI .............................................................................................................viii

BAB I PENDAHULUAN

1.1. Latar Belakang Penelitian ......................................................................................1

1.2. Rumusan Masalah ..................................................................................................2

1.3 Batasan Masalah ………………………………………………………………….2

1.4. Tujuan dan Manfaat ...............................................................................................2

1.5. Metode Penelitian ..................................................................................................3

1.6 Sistematika Penulisan …………………………………………………………….3

BAB II LANDASAN TEORI

2.1. Teori Umum ...........................................................................................................6

2.1.1 Pengertian Perancangan Buku Cerita Rakyat.......................................................6

2.1.2 Jenis Buku Cerita Anak .......................................................................................7

2.1.3 Warna .................................................................................................................12

2.1.4 Tipografi ……………………………………....................................................16

2.1.5 Ilustrasi ..............................................................................................................19

2.2. Teori Khusus ........................................................................................................20

2.2.1 Pengertian Cerita Rakyat Nyai Anteh Sang Penunggu Bulan ..................................20

2.2.2 Unsur Buku…………………………………….................................................22

2.2.3 Tata Letak Perwajahan (LayOut)………………………………………………25

2.2.4 Font Yang Di Gunakan………………………………………………………...26

BAB III IDENTIFIKASI  MASALAH

3.1    Gambaran Umum Obyek Yang Diteliti……………………..……………….….28

3.1.1 Sejarah Lahir Buku…………………………………………………………….29

3.2  Product Information……………………...……………………………………...29

3.2.1 Sejarah Komik Indonesia………………………………………………………29

3.2.2 Sejarah Penerbitan Buku di Indonesia….…………………………................……….…...34

3.3    Market Analisis………………………………………………………………...36

3.3.1 Tinjauan Spikologis Pada Anak………….………………………………….….36

3.3.2 Analis Data dan Hasil Kuisioner……………………………………………..…38

3.4 Pontesial Market…………………………………………………………………45

3.5 Market Segmentation…………………………………………………………….46

3.5.1 Geografi………………………………………………………………………..46

3.5.2 Demografi……………………………………………………………………...46

3.5.3 Psikografi………………………………………………………………………47

3.6 Marketing Objective ( Tujuan Pemasaran )…………………………………...…..47

BAB IV KONSEP PRODUKSI

4.1 Preproduction…………………………………………………………………….48

4.1.1 Ide Gagasan……………………………………………………………………48

4.1.2  Story Line / Sinopsis……………………………………………………….…..49

4.1.3  Konsep Karakter Tokoh Cerita…..…………………………………………....51

4.1.4 Teknik Pengerjaan……………………………………………………………..52

4.1.5 Story Board……………………………………………………………………52

4.2 Production……………………………………………………………………….59

4.2.1 Perencanaan Visual……………………………………………………….…….59

4.3 Postproduction…………………………………………………………………...60

4.3.1 Buku……………………………………………………………………………60

BAB V PENUTUP

5.1 Kesimpulan……………………………………………………………..………....61

5.1.1 Kesimpulan terhadap rumusan masalah…………………………….....………….61

5.1.2 Kesimpulan terhadap tujuan dan manfaat penelitian………………......…………..61

5.1.3 Kesimpulan terhadap metode penelitian……………………….....………………62

5.2 Saran……………………………………………………………………………..63